First 4 SEO’s search engine marketing services are tailored to meet your goals. There are many factors that will influence the cost and time required to market your site. These include the competition (how many other companies are trying to optimise your selected key phrases?), your website’s content, your objectives, and of course, how much you have set aside in your search engine marketing budget. For a personalised quotation on Internet marketing services for your business, request a proposal.
Website & Competition Analysis
When commencing a new optimisation project, First 4 SEO conducts an initial analysis of your website, assessing how user-friendly and search engine friendly your site is. Does your website provide the information your target visitor maybe seeking? Is your website easy to navigate? How long are your visitors viewing your services or products? How many are converting to customers?
We take an in-depth look at your competition and market sector and discuss the key phrases we collectively feel will attract the relevant traffic to your site. We can then analyse those selected keywords and phrases, assess how many people searched your key phrase in the previous month. Often you will find many organisations competing for a share of the search volume on your keywords or phrases; they may not even be direct competitors. It is essential to understand what your competition is trying to achieve so you can identify areas of weakness and capitalise on them. Our ‘Competition analysis report’ assists you developing and deploying a structured marketing plan.
Keyword Research
A very important part of Search Engine Optimisation is identifying the best possible keywords and phrases for your online marketing campaigns. Intelligent keyword choice is essential to attract the right audience. We will collectively create a keyword list and then expand upon them to include further relevant keywords and phrases. We will provide advice on the volumes of traffic that one can expect upon those keywords, ensuring that you are not achieving your top ten status for the sake of vanity!
Search Engine Optimisation
Our Search Engine Optimisation services are designed to improve the volume and quality of traffic that is attracted to your website from search engines via optimised or “organic” search results. The optimised search results are the ones that are found in the main body of the search results page. Statistics show that these organic search listings attract a higher volume of traffic than the sponsored or Pay Per Click search listing – which is why it is essential that you optimise a website for the best possible placement.
Our SEO process is based on many years of research and experience, coupled with Google recommended ‘best practice’ optimisation techniques, getting your site to the top and keeping you there.
Link Building
When we have conducted the initial amendments and additions to the structure of your website code, we would then look to build links to your site. These links are designed to be ‘content-integrated’ which means they contain hyperlinks that anchor your site to the link. We provide non-reciprocal incoming links to improve your position results in all the primary search engines including Google, Yahoo, and Bing (formerly MSN). Building quality links to your website is, in our opinion, the most effective way to achieve top ranking statuses via the major search engines.
When you combine both the link building and site optimisation, it can provide long-term success. We use various methods to create high quality links to improve you’re a websites rankings, in both paid and none paid sites and directories.
Paid Search Marketing (PPC)
Pay per Click (PPC), refers to the sponsored ads that appear on the top of and right hand margin of your selected Search Engines screen, right above the optimised search results. Every time someone clicks on your PPC ad, you pay the specific search engine for that traffic.
Our PPC professionals set up and manage your PPC campaigns, working within your agreed budget. PPC advertising offers many benefits including the ability to take full control over your ad copy, keywords and phrases. Combine this with an SEO campaign and PPC can prove to be a very effective tool to increase your brand awareness and increase sales. See more on PPC
Web development
Successful Internet marketing is about delivering a user-friendly and functional website that utilises simple but effective technical architecture. The art is to ensure that what gets seen offers relevant and useful content.
We understand that your brand, products and services are unique; we take care to present your company in the best possible way, ensuring that your site works across all the major browsers.
Web Hosting
We own a Network Operation Centre (NOC) that sits directly on the Internet backbone with the latest technological investment. We provide services from website development and hosting to email solutions and even IT support for your internal systems and software.
Press Release
Targeted online public relations aim to attract your ideal profile of a customer or constituent, we seek social web portals where they spend their time online, influencing your target audience using creative, specific and cost effective PR and marketing communications.
We can optimise your press releases, blogs and communications. We believe these processes help spread your message to the people who are interested in what you have to offer, reaching a much larger and more receptive audience than traditional PR methodologies.
For more information on any of our services, or to sign up for one of our search engine marketing packages, please contact us.