Recent statistics show that web-users are four times more likely to click on an organic search result instead of a paid one; therefore, achieving high organic rankings is really the optimum goal of Search Engine Management. True, long term and sustainable results are not easy to achieve, especially on very competitive keywords or phrases.
Good SEO practice involves the combination of many elements, technical, textual, contextual, logical and analytical. We work in partnership with our clients to make certain we get the very best results. Our open approach will help you better understand SEO, providing a platform where you can make informed choices that will lead to greater achievements in the future.
We systematically follow a proven process to reach outstanding natural search results. No matter the size or style of your website, we take the following steps:
1. Website Review
Step one to get a detailed understanding of your website and your organisations objectives. We create a report relating to your sites structure and how this may impact up on its performance in the leading search engines.
2. Keywords Research
The next stage is to identify your target audience. Detailed keyword research and customer profiling will determine what your prospective clients are looking for in the market place and assist in providing the most popular search keywords and phrases. We then will be able to predict the likely increase of traffic once first page rankings are achieved.
3. Analyse Competitors
We closely analyse the top 10 positioned websites to see what strategy they have adopted and calculate how many other organisations are competing to get top search engine rankings
4. Optimise Website Content
Search engines such as Google are unable to read the creative artwork or artistic animations on your website, they only index based on textual content. Therefore it is essential that your site has a well structured, relevant, content. The entire websites back end content is checked against SEO requirements, ensuring it meets with the stringent ‘best practice’ guidelines and is changed where necessary to optimise your selected keywords and phrases.
We optimise in such a way to make sure that the most relevant pages of your site rank for the related term. The majority of our content optimisation targets are directed at Google UK due to the fact that Google currently dominates around 86% of the UK search market.
5. Link Building
When the structure and content has been correctly structured, the next step is to begin a thorough and ethical link building campaign. Link Building can be a complex subject and every campaign will require a different approach based on the competitiveness of your keywords and phrases, the campaign goals and resources you have budgeted to invest.
Link-building is a fundamental requirement for any SEO strategy to excel in optimising your site. We focus up on delivering quality link assurance, smart deep linking and anchor text management with continuous tracking and analysis.
6. Monitor Performance
We systematically monitor your websites performance, making ongoing adjustments to your website content to continually improve or maintain your search engine rankings
7. Reporting
Reporting and analysis is pivotal to each campaign, without accurate statistics it is impossible to know what you have changed is working. We primarily work with Google Analytics and create monthly reports customised to your specific needs. Our reports include monthly ranking, traffic analysis, improvements for target phrases, conversion/sales ratios, competitor analysis and any other data we collectively deem important. Each of our clients is assigned a dedicated account manager.
We aim to meet with each of our clients on a monthly or quarterly basis to discuss the management information, identify areas to improve from the statistics and outline an action plan for the forthcoming period, request a proposal.