Pay Per Click (PPC) advertising has become an established online marketing tool. With its development being heavily promoted by Google over the past few years, PPC is an incredibly flexible and customisable marketing medium that can assist to drive instant traffic and revenue through your website.
Campaigns can be set up and running in as little as 20 minutes, which makes this medium ideal for launching new product or channeling rapid traffic to existing business ventures.
If you’re seeking a fast return on investment and high levels of valuable and detailed management information, PPC is the ideal choice. Remember you only pay for the people who actually visit your site and after they have done so, we can offer detailed insights into your visitor’s behavior, how they navigated your site and how long they perused your products and services.
Our Process
We like to work in partnership with our clients to get the best results possible. Our open approach is designed to educate your business and extend the boundaries of online marketing to maximize the benefits the World Wide Web has to offer. We encourage a proactive approach that allows you to make informed decisions that collectively lead to greater online success. We take the following steps:
1. Campaign Planning – Step one is for First 4 SEO to get a detailed understanding of your business and your organisations objectives. Collating this information enables us to create the ideal strategy for your business and additionally allows us to agree the ‘key performance indicators’ which will monitor and track the campaign throughout its lifecycle.
2. Keyword Research and Traffic estimations – now that we understand your business, the next stage is to identify your target audience. Detailed keyword research and customer profiling will determine the competitiveness of your market place and provide the most searched industry keywords and phrases.
3. Competitor Identification, Analysis and Tracking – your target keywords will highlight who you are competing against. By closely observing your competitors Pay Per Click strategies we can learn from their strengths and profit from any weaknesses, quickly understanding how to outperform them.
4. Cost and Return Projections – At this point we can provide estimated traffic projections based up on the keywords we have mutually agreed. We will have a better understanding of how much needs to be invested to get maximum market penetration and more importantly, what kind of return this will yield.
5. Campaign Creation – We then create the campaign using our highly developed understanding of PPC systems. We will cluster related phrases into specific ad groups; this way we can run a highly targeted campaign, directing traffic to the most applicable landing pages on your website, or creating additional pages that meet your visitor’s expectations.
6. Ad Writing – Often overlooked, however, fundamental part of a successful campaign. We have a vast experience in writing advert and content text that will attract people’s attention and in return get results.
7. Landing Page Creation – The page a person lands on from clicking the link they have located via your PPC ad is vital. We advise on changes to your landing pages in order to capitalise on conversion rates. We can build customised pages to increase performance where required. You may wish to encourage users where possible to ‘opt-in’, helping build a database of contacts.
8. Conversion Tracking – Continuously monitoring your position and competition helps us refine your campaign and provide a better understanding of your customers, we constantly seek to improve your campaign performance.
Through the use of various optimisation tools we can take this to another dimension. Ongoing analysis of your campaign allows us to fully understand the performance. Our optimisation changes are guided by the analysis which in turn enables us to make effective amendments that make all the difference.
We will report back to you our findings with each month and discuss recommendations on how to make further improvements to your PPC performance.