First 4 SEO

Announcing Product Listing Ads

admin — Fri, 13 Nov 2009 16:47:44 +0000

Google announced product listing ads, a cost-per-action ad program that shows images in the search results.

According to google: Product Listing Ads is part of our effort to simplify the advertising process for merchants with large product inventories. Some of the key features of Product Listing Ads include:

Pay only for results: Product Listing Ads are charged on a cost-per-action (CPA) basis, which means that you only pay when a user clicks on your ad and completes a purchase on your site. Because Product Listing Ads is charged on a CPA basis, it offers a risk-free way for you to reach a larger audience on Google.com.
List your entire inventory: Product Listing Ads requires no keywords or additional ad text. Whenever a user enters a search query relevant to an item in your Google Merchant Center account, Google will automatically show the most relevant products along with the associated image, price and product name. Product Listing Ads makes it easy for you to promote your entire product inventory on Google.com.

At this time, Product Listing Ads is still a beta feature and is only available to a limited number of retail advertisers. Over time, we’ll increase the number of users who see Product Listing Ads as well as the number of advertisers able to participate.

Source: http://adwords.blogspot.com/2009/11/announcing-product-listing-ads.html

Google removes PageRank

admin — Mon, 19 Oct 2009 09:06:22 +0000

PageRank is one of many factors that play a part in ranking on Google’s results pages. PageRank is an algorithm that calculates a webpage’s importance by passing on it a numeric score from 1 to 10.

Google has emphasized that PageRank is not the most important factor when it comes to search engine optimisation, and one reason for its removal from the webmaster tools was the fact that many webmasters obsess over the statistic. Susan Moskwa of Google’s Webmaster Central team told Search Engine Land that Google felt it was “silly” to keep telling webmasters not to focus on the metric while making it readily available, so the search giant simply removed the stat from the tool suite

Source: iMedia Connections

AdWords ads Closer to Results

admin — Tue, 08 Sep 2009 09:48:55 +0000

Google moved the right side AdWords ads closer to the organic search results. Because on larger web browsers the right side adwords ads would appear all the way off to the right edge of the screen. This should increase the clickthrough rate of the right side ads a bit as it puts the ads more in the view of searchers scanning the search results.

Google Translate 51 languages

admin — Fri, 04 Sep 2009 12:25:38 +0000

Google Translate now supports 51 languages and 2550 language pairs, including all 23 official EU languages (They are: Bulgarian, Czech, Danish, Dutch, English, Estonian, Finnish, French, German, Greek, Hungarian, Irish, Italian, Latvian, Lithuanian, Maltese, Polish, Portuguese, Romanian, Slovak, Slovene, Spanish and Swedish).

The translation quality of these newest languages is still a little rough, but this will improve with time and google continuously working to improve quality for all languages supported by Google Translate. Google also working to integrate this into their products, as you can translate emails within Gmail, webpages using Google Toolbar, RSS feeds in Google Reader and most recently, documents within Google Docs.